White Cloud SEO Project

Case Study For – White Cloud

Company Introduction – White Cloud sells a unique luxury range of lambswool pillows, light and warm wool duvets, Cashmere duvets, Merino wool underblankets, stylish wool blankets and sheepskins to clients all over the world.

Project Introduction – Guy Bodger contacted us to take over their SEO, PPC and the majority of their online marketing, including newsletter sending and online press when they felt they had reached their time period with another company they we using.

After a couple of meetings we came up with a full plan of action, including the keywords we were to focus on and 12 month plan of action to achieve a wide range of things to help progress the company forward in terms of the online marketing.

Keywords Focused On –

Wool Duvets
Wool Pillows
Back Pain Bedding
Underblankets
Cashmere Duvets

Brief Campaign Duration Information – We have been working with the team at White Cloud for around 9 months, starting in May 2011.

Keyword Ranking Achievements (taken from independent tracking software) –

Wool Duvets – Google 2^nd
Wool Pillows – Google 1^st
Back Pain Bedding – Google 2^nd
Underblankets – Google 3^rd
Cashmere Duvets – Google 1^st

General Summary – Within 4weeks of the SEO campaign starting, we achieved page one positions for most of the keywords, even the harder ones.

Although we have listed the 5 main key phrases that we have targeted above, we have worked on over 15 key words or key phrases during this campaign and we are delighted to have achieved:

The client is delighted with the online marketing and SEO work that we have completed and look set to continue working with us on this project and a few others for many months to come..

Client Testimonial –

We have found Clear Web enormously helpful; not only do Ian and Will have the ability to understand a client’s ethos and aims very quickly, but they tackle challenges effectively and efficiently.

Their genuine interest and knowledge about the web/internet has been a huge relief to us as it has pretty much meant we no longer have to worry about tackling any of it ourselves.

We genuinely feel our business is now being cared for and watched over and we are delighted to have found Clear Web.